You Need To Believe In Your New Business First

If you don’t, nobody else will.

I met with a potential consulting client last week.

He wants to start a business. He has a great idea, he thinks. He’s very passionate about the industry. He’s seen a gap in the market. It’s small, maybe. It could be bigger, possibly. He’s worried that it’s too niche. Or maybe it’s not niche enough. He thinks his product idea could be great. But he’s not sure if people will buy it.

This is how he explained the product to me when we first sat down together.

Then he told me how one friend thinks he should take the product in one direction. And a guy he met at a conference recommended that he should go towards another direction. One of them sounds pretty cool, but harder. The other sounds more achievable, but boring.

He’s not sure what to do.

In the nicest way possible I want to tell this client, and anyone like this client who is starting a business for the first time:

Seek your own counsel first.

I see this all the time. People want to start a business. But then they spend days, weeks, months, years pinging from one persons’ opinion to the next. If someone said it was a great idea, they are elated. If someone is not impressed with the idea, they think it’s the pits. So they keep looking for external validation, for external direction. For someone to tell them exactly what to do and when to do it. So that they won’t fail. So the business will be a guaranteed success. Everyone will applaud the idea from the moment it comes out of their mouth. And the business will grow with nothing but smooth sailing all the way.

You can imagine how long it will take to find the person or advice that will provide that for them.

The fact is, the seed, the germ, the very start of a new business has to come from you and you alone. Or you and a co-founder, if that is your circumstance.

Only you can decide if your business is a good idea. The only place that you can confirm those first, tentative, shaky steps is from within.

That said, there are a few things you can do to bolster your own confidence.

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