COOL HUNTING

A classic and much often discussed example of this trickle-up effect is the T-shirt. From humble beginnings, the T-shirt has become an icon in the fashion world, whether you follow the current trends or not, you will no doubt have a few if not many T-shirts in your wardrobe. The T-shirt did not debut on the catwalk or in a designer boutique, it started out as a practical garment worn by workmen and men in the military as a comfortable and functional undergarment. Becoming increasingly popular among the working class until its integration as a cult and fashion icon when films such as ‘Rebel Without A Cause’ and ‘A Streetcar Named Desire’ cemented the T-shirts position into popular culture. The T-Shirt has become not just a fashion and cultural icon, but also a message board, where slogans, symbols and logos broadcast messages directed to the wider audience of popular culture, or focused on subcultures, politics, economics, social issues and many more. An example here displays the T-shirt’s status in popular culture by appearing on the runway, whilst displaying slogans displaying the message a designer wants to convey to their audience.

‘ The Trickle Down Theory, first coined in 1899 by American economist and sociologist, Thorstein Veblen in his book The Theory of the Leisure Class, discussed the idea the fashion worn by the upper class were then imitated by the lower class.To function, the Trickle Down Theory relied upon hierarchical society and the desire to move up the social ladder.Not only was this evident in history but continued into the haute couture with “knock-off” designer labels being sold to lower class consumers. However, with the shift from high culture to popular and sub- culture as the main influence on fashion trends, the way in which fashion distributed itself throughout the different classes of society is also changing; the introduction of the Bubble Up Theory.“Instead of trickle-down, bubble-up. Instead of the bottom end of the market emulating the top end, precisely the reverse.”

Fashion — a popular or the latest style of clothing, hair, decoration, or behaviour but how many times did we see &observe Fashion in a very raw form, people teaming up very basic things and it looks so cool on them that people like us who are called cool hunters go out on streets , villages , homes and anywhere and everywhere to coolhunt the coolest people in their coolest way t.

It’s pretty clear that the phenomenon of Street Style Fashion, Just one quick pass in front of Chelsea Pear during New York Fashion Week, and you’ll witnesses hordes of preening style-setters getting snapped by international & ammature photographers, same goes in India where, Bollywood Celebrities Airport, lunches and dinner looks are captured and people follow them but very often people look around and get inspired and set the on going , upcoming and future trend but in everyday’s life how often do we see & observe people around us , who are dressed creatively, different unique way.

Street Style Fashion is something that was considered forpeople who live on street usually beggars ,hippie, tribe &underground people, how they dress up with very few amount of outfits they have , not from studios, but from the grassroots streetwear. Street fashion is generally associated with youth culture, and is most often seen in major urban centers.

We will not need to even open Instagram and Pinterest and follow Gigi & Kendal and top models.

Category: A Perfect Blend of Indo Western.

Traditional Menswear (Indian Dhoti ) with a Denim Shirt and what do we notice there ?

A buckled monk strap shoe? Yes, it is what Men usually wear it with a business suit, this guy completely nailed it by mixing it with traditional affair and denim shirt.

Will trickle up or trickle down: It will Trickle Down as original dhoti is 4.5 mts of fabric which only experts know how to wear it but how this guy wore a ready to wear dhoti with side pockets is must have for Indian men because for any celebrations in india people still prefer comfort with fashion.

2018 prediction: Its innovative and people would love to team their shirts & t-shirts with Ready to wear Dhoti.

2. The Minie LV Girl:

Category: Branded Kids ( Dreaming of Disneyland in Louis Vuitton World )

Will trickle up or trickle down: Trickle down as Disney is Classic, every kid love disney also as we are growing financially and overall lifestyle and we want all the branded bags , Nowadays a lot of kids wear are very much influenced by trends in adult wear.

2018 prediction: It has been there earlier and will continue to stay.

3.Blend it like Us:

Category: Working Women mixing Salt of Women Fashion in Rural Areas.

Will trickle up or trickle down:Trickle Up , because women especially in village area now a days looking for comfort while working also protecting themselves from harsh heat n sun.

2018 prediction: It is purely a street style which women started few years ago for their comfort a trend to make you the centre of attention.

Of course, the best way to vouch for a trend’s success is by seeing it on many celebrity and bloggers and social media & magazines but the way 5 ways to wear a Check or grid Shirt typically ends in tying a knot which we would have seen all over on streets where girls teaming it up with jeans , layering , high waisted skirt and boys wearing as formals and keeping it cool by layering a plain tee inside, But here is a trend which trickled up just now which we can see on runways and designers like sabyasachi and manish malhotra recreated it and now everyone wants the lehenga with a collar n checks shirt.

Thank you.

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