How often should I publish new blog posts?

Deciding how often to post new content to your blog can be tricky.

If you don’t post often enough, your readers will lose interest and your blog growth will stagnate.

If you post too often, your content could be sub-par and you could get burnt out.

So how often should you publish new blog posts?

If you want your blog to grow fast, you should expect to post 2–3 times a week at least.

According to a study conducted by Hubspot, blogs that posted more than once a week saw more visitors than those that posted once a week or less.

To see your blog reach its max growth rate, you should aim to post 4 times a week.

In the Hubspot study, blogs that posted at least 4 times a week got 3.5 times more visitors than blogs that posted less than once a week.

Consistent posting is the key to attracting new visitors and retaining old ones.

If you post consistently, your readers will know when they can expect a new blog post from you. This makes it easier for them to follow your content, which in turn leads to better engagement. The more people engage with your content, the more likely they are to share it on social media (which helps drive even more traffic).

Posting new blog content consistently also boosts your relationship with Google and can improve your search rankings.

One of Google’s key ranking factors is called “content freshness.” Essentially, Google considers how recently your content was posted and/or updated when calculating where your content should rank in searches. If you post new content on a consistent basis, it signals to Google that your site is active and relevant. This can help boost your search rankings — which in turn drives more traffic.

In summary, the more often you post new content, the more likely people will find your website through search. This helps grow your audience and can lead to increased social sharing and inbound links.

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