How to Build Landing Pages That Convert Like Crazy

When it comes to landing pages, conversion is the name of the game.

Optimizing landing pages for conversion is a great skill that will open up your funnel’s floodgates, increasing leads at all stages. No matter what download, opportunity, engagement, webinar, or other asset you’re promoting with your landing page, there are several best practices you can follow to skyrocket your conversion rates.

Use these guidelines to build landing pages that convert like crazy and fuel business growth.

Perhaps the number one rule of landing page conversion rate optimization is to remove your website navigation from your landing page header and footer. You do this in order to limit the user’s options so that they are focused on the one action that they should take — convert via your form. This creates an obvious conversion path for your user.

Return the navigation it on a confirmation page that renders upon form submission so that users can continue to browse your website post-conversion.

A landing page is not the right place to be coy about what you want….

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